Music Production for Media: Project 2 Rough Cut

As I continue to trek along in my Music Production for Media course here at Full Sail, I'm finding talents I didn't know I had. Is this because I haven't had any creative output until the last week? I'm not sure, but I know that I'm loving it! And it's going to make me excel and push myself even further throughout the month, and hopefully through the rest of my degree program. 

In this assignment, we were given six options for companies we could write a jingle for. The companies (all fictional) and their information are below: 

• ShamPuppies
• A company that creates soap bars in the form of various puppies.
• Target group - 2 - 10 year old kids. 
• Slogan: ShamPuppies, let your dog wash you! 
• Big Barry's Boats of Winter Park (the one I chose)
• A company that buys and sells boats and water sport crafts.
• Target consumers -- Adults 18 - 75 years old. 
• Slogan: Big Barry's got the best!  
• Tony Tarantella's Pizza
• A pizza place
• Target group -- Everyone
• Slogan: The best pizza in the five boroughs
• John Howlin Ford
• A car dealership
• Target group -- Drivers 16 - 65 years old
• Slogan: You'll be Howlin' over these deals! 
• Murphy and Murphy 
• A law firm 
• Target group and specialties -- Divorce, Personal Injury, Bankruptcy, Estate Planning, DUI
• Slogan: Create your own

We had a pretty diverse selection to choose from. The second I opened the assignment and read these companies' slogans, Big Barry's Boats of Winter Park's jingle came to my head. I instantly had something. There's a commercial that would play every morning before I would go to school in Minnesota. If I can remember correctly, I believe it was the Furniture 4 Less store, but I could be wrong. Nonetheless, the inspiration came from one of those overly-played commercials. So, here's what I came up with: 



The music was composed by me, dialogue was recorded and said by me, and the slogan was sang by me. Although I'm usually not too fond of my singing, I think I did alright in this. I hope you all enjoyed, and I'm always open for suggestions to make things better. 

Take care! 

Lennon 
Bachelor of Science, Music Production

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Music Production for Media: First Project

I've always been one to be extremely diverse, immersing myself in a plethora of projects. In fact, I'll learn about anything and everything I can. I've always been like that, and I know that I always will. How can one not want to learn about anything and everything, question why things work, and why they work the way they do? 

Being a diverse individual has opened the doors to a lot of opportunities for me. My people skills have enabled me to excel in anything, especially when I owned and operated a lawn care service and currently a photography service. If you follow me on my personal Facebook page you can most certainly see that these skills have carried over to my schooling and professional career (which is definitely a good thing!). Before I delve too deep into a tangent (which happens more often than you think), let's dive into this project! 

As I mentioned earlier, I learn anything and everything I can. And I've been doing just that over the past few months. In my most current class, Music Production for Media, projects range from composing music for TV commercials, radio spots, jingles for branding, and even a song for WWE wrestlers and divas. (Pretty awesome, right?) 

In this first project, we were to come up with a 30-second jingle for one of six companies, making sure to convey specific feelings and vibe throughout. I chose to go with a company called UzCom, a travel agency. When I first started this project, I had a pretty solid idea of what I wanted the music to sound like. And being that I haven't actually had time to sit down and produce music for myself in months, the ideas were just flying out. I laid out a very happy, corporate-like chord progression, simplistic drum rhythm, some strings, and, of course, sound effects. This animation has a lot of movement, so my instructor (the client) insisted on having a bunch of animation, but not over-doing it and killing the overall vibe. 

UPDATE: I removed the old version of this from Vimeo, so this is the final version.

UzCom Commercial from Lennon Cihak on Vimeo.

I've always been interested in composing music for various television shows, companies, radio spots, etc, but I've never had any media to compose for. So this is most certainly my time to shine! I look forward to the rest of the projects throughout the month! Stay tuned to see more of my work. 

Peace out,

Lennon
Bachelor of Science, Music Production 

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